Feature Friday: Plum Pretty Sugar

Plum Pretty Sugar is a line of feminine loungewear that pairs cozy comfort with easy-living chic. Founder, Charlotte Hale founded Plum Pretty Sugar in 2009  and has quickly become a great friend to our studio. We love sharing Plum Pretty Sugar with our clients because we love Charlotte’s philosophy and what the brand represents; effortlessly fashionable items. They travel well from the beaches of California, where the company is based to across the pond on vacations and honeymoons. We think her robes, cosmetic bags, and clothing line make for perfect gifts that will wear again and again. We had the opportunity to speak to Charlotte this week and were delighted when she was able to share a few insights with us on her company.


Q: How did you come up with the idea for Plum Pretty Sugar?

A: There was a sort of progression to Plum Pretty Sugar. It existed in my heart for a long time before I brought it to life. I wanted to create something beautiful, feminine, and something that had a spirit and a sense of heart. Putting all those pieces together, came Plum Pretty Sugar. And it continues to evolve…which makes my heart sing. 

Q: What is unique about your company?

A: I really tried to create a brand that brings forward a breezy happiness and a feminine lifestyle in a heart full way. And I think that comes from me. My love of beautiful things and my appreciation for the soul. 

ABD Shortie Set

Q: What is one thing you love about your products?

A: I love the idea that Plum Pretty Sugar gets packed and travels far and wide with our clients! 

Q: What is your Starbucks order?

A: A venti nonfat vanilla latte. Sometimes twice a day. My local Starbucks sees me coming and often have it set and ready:) 

Plum Pretty Sugar Knee Robe 600

Q: Any exciting plans for 2014 you can share?

A: We have many plans for the new year! We launched our collaboration with BHLDN in January, and this month we released our newest print; Mist Upon Golden Swirls (pictured below), as well as some new styles and silhouettes. There is much more to come…and a few surprises, too!  


Plum Pretty Sugar stays connected with the wedding industry, who Charlotte credits for keeping the brand moving forward. Often times on their blog they feature real brides wearing their sleepwear and below happens to be a few of our gorgeous clients wearing Plum Pretty goodies! We love seeing the variety in color and prints, yet how all the robes look great together like a beautiful mosaic. To shop designs like these you can visit here.

real bride 4 floating-bougainvilla-bride-robe plumprettysugarrobe wedding1

Charlotte, thank you for taking the time out of your busy schedule to let us take a peek into your world! We are thrilled to see what 2014 brings to you and your company, and can’t wait to see more of our gorgeous friends and brides in your designs!

Photos courtesy of: (1-4)  Plum Pretty Sugar, (5 -6) Nancy Neil, & (7) Lane Dittoe