Feature Friday: Jen Simpson Design
Hello! We are so happy to be back with another Feature Friday. We’ve been holding on to this one for quite some time because many of the photos were to be published. But today we’re featuring our gal, Jen from Jen Simpson Design. Jen is just one half of the design team. After falling in love with paper goods after designing them for their own wedding, Jen and her husband, Luke teamed up to begin their own business. Jen loves meeting with clients and creating designs, while Luke works the production side of things to make sure everything is printed and cut perfectly (among other things!) For years, Jen Simpson Design has been our ‘go to’ for all things paper goods and has made some of the most elaborate, elegant, and innovative invitations for our clients. Below you’ll see some samples of our favorites (and please notice her amazing varied aesthetic!) She truly captures the desires of each client AND the essence of our design and creates the coolest of goods! She can create a design for every style of bride. Lucky for us, Jen was able to sit down with us and share some more about her and her company. Enjoy.
Q: What’s your Starbucks order?
A: Currently, Chai Tea Latte – trying to stay away from to much caffeine:)
Q: Favorite TV guilty pleasure?
A: TV series like Dexter and Breaking Bad, I can marathon those all day long.
Q: Best part of the design process?
A: Working with the clients in the initial stages. There are so many ideas and inspiration happening you can’t not get excited. And of course, the handover, getting to watch our clients faces light up when they see the final product.
Q: What design have you loved creating the most?
A: That is a tough one… I would have to say the suite we did for Jessica and David, the passport invitations, airplane ticket save the dates and airplane escort cards.They were so excited about everything and the entire process was that much more fun because of it. We also created something that was a little more outside of the box which challenged us in both design and production aspects.
Q: Why are personalized paper goods important?
A: We think a custom invitation is important because it is the first thing your guests will see of the wedding. It is the introduction, what gets them excited and sets the tone for the wedding. It shows the personality of the couple and the wedding itself. It is also one of the only tangible things your guests will have to remember the event. The day of stationery is important because it pulls the wedding together in a branding sort of way and polishes the individual look and concept of the event. It creates the fun little details that can become conversation pieces and it adds depth within the area to make it come alive.
Thanks Jen for taking the time to speak to us. We adore you and your creative spark and are lucky to have you as a favorite vendor!